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Современный World of Warcraft: лучшая социальная игра или скатившийся проходняк

Современный World of Warcraft: лучшая социальная игра или скатившийся проходняк?

Бывший президент Blizzard Майкл Морхейм заочно поспорил с нынешним президентом Джеем Алленом Брэком о статусе World of Warcraft. А мы вклиниваемся в междусобойчик важных шишек и пытаемся объяснить их мнение. То есть нагло врываемся в спор бывшего и нынешнего руководителей Blizzard!

Майкл считает, что социальная часть WoW умерла (скатилась), Джей выступил против. В чем заключается их позиция? Конечно, Морхейм не разбирает свое детище по косточкам из соображений этики, но если уж он высказался, значит что-то у него накопилось.

Брэк возражает: игровой процесс все глубже, взаимодействия игроков остались, им проще искать друг друга для общих активностей, все делает по заказам игроков.

Advertising World of Warcraft and Eve Online

One of the complaints I continuously heard while playing EverQuest 2 was that the SOE marketing department didn’t advertise the game. I haven’t seen the reaction yet to Blizzard’s advertising for Cataclysm on Fox’s football broadcasts yesterday, but I will bet some of the veterans are not happy.

Of course, as Blizzard-Activision (as the company should be named) depends on World of Warcraft for so much of its profits, television advertising for the MMO giant makes sense. And with the revenue WoW brings in, advertising on television is possible.

But lower cost options are available to game companies, as anyone who has seen the ads for F2P games on gaming sites knows all too well. CCP has gone one step beyond that in looking for new players. The Icelandic company is using Google Ads and its Adsense feature to advertise throughout the blogosphere. And when I mean blogosphere, I don’t mean just game sites.

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One of the biggest websites in the political blogosphere is Instapundit, a site run by Tennessee law professor Glenn Reynolds. When I visited the site this afternoon, I was greeted with this sight.

Those gifs look familiar

Followed by this.

Well, Glenn DOES like capitalism

I do believe that using Google Ads could have some drawbacks, although I think this juxtaposition I spotted a little later worked out well.

Not true, carebears are welcome in New Eden

But to see if the ads showed up on both sides of the political fence, I visited The Daily Kos, one of the largest liberal U.S. political blogs, and yes, Eve Online made an appearance there also.

Does Markos know he’s promoting laissez-faire capitalism?

I’m actually glad that CCP has decided to advertise this way, because that means I see a lot fewer adds that would annoy me. Now if SOE would just take the hint.

EVE is real

In the title of this piece, I said that EVE Online had spoiled every other MMO for me. And while the factors discussed above — perma-loss, the player-driven economy, the community, owning your home, becoming history — are all part of that, I think that they combine to form a sum greater than their parts. For all that it’s just pixels on a screen and data on a server, EVE is real, and what you do matters, in a way that handing in quests or running dungeons in other games can never approach. Returning to other MMOs, even one as polished as World of Warcraft, reduces you to the level of a trained rat, obediently pushing a button to receive treats. The challenge is entirely superficial — press these buttons in this order, don’t stand in the fire — whereas EVE asks questions of you that get to the heart of who you really are. What are you willing to risk? What are you ready to fight for? And what will you do to reshape history?

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In space, everybody can hear you scream.

Feel like giving EVE Online a try? Use this signup link to start a 21-day free trial!

Also, if you enjoyed this article, you might like my previous EVE-related article: Is “This is EVE” the greatest game trailer of all time?

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